If your showers leave your skin feeling tight, flaky or like someone borrowed all the moisture, you’re not alone. Finding a bar soap that actually cleans without stripping away the oils your skin needs is frustrating — especially if you have sensitive or eczema-prone skin and want something that works day after day.
This guide narrows the field to the 10 best bar soaps for dry skin, organized by real needs — best overall, best budget, best for sensitive skin, richest moisture, and more — so you can pick the right bar, not just the most hyped one. Selections were vetted by ingredient specs, verified customer ratings, and real owner feedback to make sure each recommendation performs where it matters: comfort, hydration, and fewer post-shower surprises.
Pros
- Gentle, fragrance-free formula suited for sensitive skin
- Helps prevent dryness with 1/4 moisturizing cream
- Dermatologist-recommended and suitable for daily use
- Safe for face, hands, and body—a true multi-use bar
- Leaves skin feeling soft and nourished after washing
- PETA-approved cruelty-free formulation
Cons
- Unscented—may disappoint users who prefer fragranced soaps
- Bar format can be less convenient for travel or gym use
- 3.75 oz bars may require frequent replacement in large households
I tried the Dove Beauty Bar Soap Sensitive and what immediately stood out was its creamy lather and truly gentle, fragrance free formula that soothed my skin without any tightness. It felt like a small upgrade to daily cleansing rather than a dramatic change.
The bar blends classic gentle cleansers with 1/4 moisturizing cream, which left my skin noticeably softer after rinsing and helped avoid the dry, taught feeling common with ordinary soaps. Because it is fragrance free and hypoallergenic, it minimized irritation on my face and hands, making it easy to use all over the body. I also appreciated that this is dermatologist recommended and PETA approved, so the brand backs both skin safety and cruelty free practices.
Who this is for is straightforward: anyone with sensitive or dry skin, people who need a reliable unscented option for face and body, and caregivers looking for a gentle bar that works for the whole household. It is also a good pick for beginners in simple skincare who want a low risk cleanser.
One minor consideration is that the unscented nature means no refreshing fragrance if that is important, and like many gentle bars it can soften if left in standing water, so a proper soap dish helps it last longer.
Overall, the Dove Beauty Bar Sensitive delivers consistent, nourishing cleansing for everyday use. If you want a mild, moisturizing, and dermatologist recommended bar for sensitive skin, this is an easy recommendation.
Pros
- Cleanses without drying, preserving the skin's natural moisture barrier
- Hypoallergenic and non-comedogenic, suitable for sensitive or acne-prone skin
- Soap- and paraben-free formula reduces irritation risk
- Works on face and body for convenient head-to-toe use
- Clinically tested mild cleanser for very sensitive skin
Cons
- Bar format is less convenient than pump bottles for travel or shower use
- Unscented formula may disappoint users who prefer fragranced cleansers
- Bar can soften or dissolve faster if left in standing water
I was surprised by how gentle this cleansing bar felt on my dry, sensitive skin while still removing daily grime. It stands out for cleaning without stripping, which is rare in a bar soap alternative.
In use the bar produces a soft, lotion like lather that rinses clean and leaves skin feeling hydrated rather than tight. The formula contains five nourishing ingredients that help it maintain skin natural moisture barrier, so the usual post wash dryness never showed up for me. It is also hypoallergenic and non-comedogenic, which made it safe for both face and body without causing breakouts or irritation.
Practical benefits include a soap free formulation that skips parabens and harsh surfactants, so sensitive skin types get cleansing without inflammation. The 4.5 ounce bars come in a convenient three pack, which is handy for rotating bars or stashing extras for travel. Clinically tested claims felt credible based on my skin response over a week of use.
This product is best suited for anyone with dry or sensitive skin, people prone to clogged pores who still want a solid bar, and those who prefer minimalist, fragrance free options for daily face and body care. It is also a good pick for beginners who want a low risk cleanser.
A minor downside is that the bar can soften if left in a wet dish between uses, so a draining soap tray is recommended to prolong longevity.
Overall this Cetaphil Gentle Cleansing Bar is a reliable, no fuss option that cleans effectively while protecting moisture, and I recommend it for sensible daily care of dry, sensitive skin.
Pros
- Delivers 10x more hydration than regular soap
- Shea butter and Vitamin B3 soften and strengthen moisture barrier
- Gentle, dermatologist-tested formula for face and body
- pH-balanced and free from parabens, sulfates, and phthalates
- Pack of 12 offers value and long-lasting supply
Cons
- Shea butter scent may not appeal to everyone
- Individual 3.17 oz bars are relatively small and may run out quickly
- Bar format is less convenient than liquid body wash for some users
I was impressed the first time I used this Olay Ultra Moisture Shea Butter Beauty Bar because it left my skin noticeably softer without feeling greasy. What makes it stand out is the blend of 25% moisturizers and a comforting Shea Butter scent that actually lasts through toweling.
In daily use the bar cleanses effectively yet never strips; Olay claims 10x more hydration than regular soap and I felt that boost on dry patches. The Vitamin B3 Complex helps deliver moisturizers and strengthen the skin moisture barrier, so flaky areas smoothed out faster and my skin held hydration longer after washing.
The formula is dermatologist tested, plant based and pH balanced, which made it gentle enough for both face and body in my routine. It is free from parabens, sulfates and phthalates, a reassurance if you prefer cleaner ingredients. The 3.17 oz bar size and pack of 12 make it easy to stock bathrooms, gift, or stash for travel.
This product is best suited for people with normal to dry skin, anyone who wants a simple switch from harsh soap, and those who like to streamline face and body care with one reliable bar. It is also good for households buying in bulk.
A small consideration is the shea butter scent; I found it pleasant, but fragrance sensitive users may notice it. Also bars need a dry dish between uses to avoid softening faster than liquid options.
Overall this beauty bar delivers soft, hydrated skin at an accessible price. I recommend it for anyone seeking a gentle, moisturising daily bar that makes a visible difference.
Pros
- Helps reduce dark spots and evens skin tone
- Promotes skin renewal for smoother texture
- Deeply moisturizes and supports skin elasticity
- SLS-free gentle formula safe for face and underarms
- Suitable for both oily and dry skin types
- Five 80g bars provide a convenient, value-packed supply
Cons
- May increase sun sensitivity; use sunscreen during use
- Possible irritation for very sensitive skin; patch test recommended
- Bar format may be less convenient for travel
I was pleasantly surprised by how much this simple bar delivers. The combination of brightening and moisturizing ingredients made it easy to replace my usual face and body soap.
On first use the Turmeric and Kojic Acid combo stood out by helping even out tone and gently addressing underarm darkness. The inclusion of Retinol gives a mild resurfacing effect that made skin feel smoother over a week, while Hydrolyzed Collagen and Vitamin E helped retain a supple finish instead of stripping moisture. Shea butter rounds out the formula so the bars do not leave skin taut. Being SLS Free means the lather is soft and less irritating, which I appreciated during daily use.
In practice the bars lather well on a washcloth and rinse clean without residue. They are handy for face, body and underarms, and the 80 gram size is travel friendly. A five pack is economical and keeps a spare in the gym bag.
This product is best suited for people who want a multiuse soap that targets dullness and light discoloration while maintaining hydration. Beginners to active skin ingredients can try it, but those new to retinol should monitor sensitivity. It also works for both oily and dry skin when followed by a light moisturizer.
One small consideration is that the mild retinol content can increase sun sensitivity, so daytime sunscreen is important and very sensitive skin may prefer a patch test.
Overall, this soap pack is a strong value for anyone seeking gentle brightening and hydration in one bar. I recommend it as a handy daily option with sensible sun care.
Pros
- Cleanses without disrupting the skin's protective barrier
- Contains 5% CeraVe Moisturizing Cream for instant hydration
- Patented MVE Technology delivers continuous hydration up to 24 hours
- Fragrance-free and NEA-accepted for sensitive or eczema-prone skin
- Non-comedogenic and suitable for face and body use
Cons
- Bar format may be less convenient for travel or gym use
- May feel too mild for very oily or acne-prone skin types
- Each 4.5 oz bar may require frequent replacement for full-body use
What sets this cleanser apart is its ability to clean without stripping skin, leaving a soft, hydrated feel after rinsing. I am impressed that a bar format can combine effective cleansing with noticeable moisture.
Developed with dermatologists, the CeraVe Hydrating Cleanser Bar is soap-free and removes dirt, oil and makeup while protecting the natural protective barrier of the skin. It contains Ceramides and Hyaluronic Acid to restore barrier lipids and draw moisture to the skin surface, and a built in 5% Moisturizing Cream that made my skin feel nourished right after use. The patented MVE Delivery Technology releases hydration over time, so the initial soft feel lasted through the day. The light foam rinsed clean and left no tightness, and the product carries the National Eczema Association seal and is Fragrance-free for sensitive skin.
This bar is best suited for people with normal to dry skin, those with sensitive or eczema prone skin, and anyone who wants a low fuss face and body cleanser that prioritizes moisture.
One minor downside is that if you have very oily skin and prefer a deep, squeaky clean sensation this bar may feel too gentle. Also bars can soften if left sitting in pooled water, so store on a draining dish.
Overall, I recommend the CeraVe Hydrating Cleanser Bar for anyone seeking an effective, gentle cleanser that keeps skin comfortable and hydrated without added fragrance.
Pros
- Gentle formula cleanses dry, sensitive skin without irritation
- Suitable for both face and body, simplifying skincare routine
- Non-comedogenic, won’t clog pores
- Nourishing bar helps retain skin moisture after washing
- 6-pack of 4.5 oz bars provides long-lasting supply and value
Cons
- Bar format may be less convenient for travel than liquids
- Packaging may vary, causing occasional confusion at purchase
- Bulk 6-pack may be more than needed for occasional users
I have used the Cetaphil Gentle Cleansing Face and Body Bar and the first thing that stood out was how calmly it handled my sensitive skin during everyday washes. The combination of a single bar that works for both face and body makes routine cleansing feel uncomplicated and reliable.
What I appreciated most was the gentle cleansing action that removes dirt without stripping moisture, so skin felt clean but not tight. The nourishing for dry, sensitive skin aspect translated into fewer red spots and less post-shower tightness for me, which is a real practical benefit when skin is easily irritated. Because the bar is non-comedogenic, I did not notice pore congestion or new breakouts on my face, which is reassuring for acne prone areas.
The 4.5 ounce size and the pack of six add clear value for households or anyone who likes to keep extras on hand. Having multiple bars meant I could stash one by the sink, one in a gym bag, and still have backups, so I did not reach for harsher products out of convenience.
This bar is best suited for people with dry or sensitive skin, parents shopping for family friendly cleansers, and anyone who prefers a simple bar over multiple specialized products. Beginners will find it forgiving and easy to incorporate into a routine.
One minor consideration is that some users may prefer a liquid cleanser for travel or pump convenience, and packaging may vary between shipments, so expect slight differences in appearance.
Overall, I recommend this Cetaphil bar for those seeking a no fuss, skin friendly cleanser that balances effectiveness with gentleness, especially for dry or sensitive skin types.
Pros
- Fragrance-free wash suitable for sensitive skin and children
- Plant-derived cleansers remove dirt without harsh irritation
- 99.44% pure formula limits unnecessary additives
- Dermatologist-tested for safe use across all skin types
- Free from parabens and phthalates for gentler daily use
Cons
- Unscented—no fragrance for users who prefer scented soap
- Bars no longer float, which may be inconvenient in baths
- 3.17 oz bars are smaller than some family-size options
Clean, simple and reliably gentle, the Ivory Sensitive bar stood out in my family bathroom routine. Its unscented, soft lather makes everyday washing feel calm and effective.
What impressed me most was how the Fragrance Free formulation actually solves the common problem of irritation from heavy perfumes while still feeling fresh. The plant-derived cleanser creates a light, creamy foam that removes dirt without stripping skin, and the 99.44% pure composition plus dermatologist-tested claims give real peace of mind for sensitive skin users. Being made without parabens and phthalates adds another layer of reassurance for those watching ingredients.
In practice the bar rinses clean, does not leave a filmy residue, and works for quick hand washes or full showers. I appreciated that it is suitable for ages three and up and for all skin types, so a single pack can serve multiple family members. The mildness also makes it an excellent base if you prefer to layer on a scented lotion or specific treatment product.
This soap is best suited for families, people with sensitive or reactive skin, and anyone who prefers minimalist, plant-forward personal care. It is also handy for travel or guest bathrooms where a neutral, dependable cleanser is appreciated.
One minor consideration is that the bar no longer floats, which is a small nostalgia point rather than a functional issue, and some users may miss a pleasant scent if they prefer fragranced soaps.
Overall, Ivory Sensitive delivers uncomplicated, gentle cleansing at a great value, making it a smart choice for everyday family use and sensitive skin care.
Pros
- Deeply nourishes skin to prevent dryness
- Helps maintain skin's pH balance and natural barrier
- Hydrates and softens skin with glacial water and avocado oil
- Gentle enough for face, hands, and body use
- Lower irritation risk—formulated without sulfates, parabens, or phthalates
- Dermatologist-recommended and PETA-approved cruelty-free brand
Cons
- Each 3.75 oz bar may wear faster for heavy users
- Bar format less convenient than pump body wash in showers
- Six-bar pack requires more storage space
I was pleasantly surprised by how a classic bar could feel modern and nourishing at the same time. This Dove Beauty Bar stood out for its creamy lather and an unmistakable feeling of hydration after use.
Right away I noticed the impact of the moisturizing cream in the formula, which helps prevent tightness after rinsing and keeps skin comfortable throughout the day. The inclusion of a plant-based cleanser keeps the wash mild while still effective at removing dirt and oil, so skin barrier function and pH balance feel respected rather than stripped.
The blend of glacial water and avocado oil gives a lightweight hydration that absorbs quickly, making this useful on face, hands, and body without heavy residue. As someone who tests many cleansers, I also appreciated that the bar is dermatologist recommended and free from sulfate cleansers, parabens, and phthalates, and is PETA Approved Vegan, which adds ethical reassurance for daily use.
This six pack is ideal for anyone who wants a dependable, gentle cleanser for family bathrooms, travel kits, or a simple skin routine. Beginners and those with normal to dry skin will likely see the most benefit.
A small caveat is that the 3.75 ounce size lathers more modestly than larger soap bars, so heavy foam lovers might prefer a different format or multiple uses per shower.
Overall, Dove Beauty Bar Hydrating with Glacial Water and Avocado Oil is a versatile, nourishing choice that balances gentle cleansing with lasting hydration, and it is an easy recommendation for daily skin care needs.
Pros
- Fragrance-free formula minimizes irritation for sensitive skin
- Aloe vera and almond oil soothe and moisturize dry skin
- Gentle enough for face, hands, and body daily use
- Bulk 6-pack provides convenient stock-up and value
- Rinses clean without leaving residue, leaving skin comfortable
Cons
- Contains almond oil and lanolin — may trigger nut or lanolin sensitivities
- Bar format can soften if left in standing water; needs a dry soap dish
- Unscented — not ideal for users who prefer fragranced soaps
I was surprised how calming a simple soap could be. Basis Sensitive Skin Bar stands out for its unscented, botanical rich formula that soothes dry, reactive skin.
In use I noticed a creamy lather that cleans without stripping. The combination of Aloe Vera and Chamomile soothed redness and reduced tightness after washing, while Almond Oil and Beeswax left a light, non greasy barrier that helps retain moisture. The bar is unscented and gentle, free of fragrances and dyes, which makes it reliable for face, hands and body. Bars rinse clean and do not leave a filmy residue, and the 4 ounce size in a pack of six is handy for stocking bathroom, guest sink and travel kits.
This soap is best suited for people with sensitive or dry skin, parents seeking mild daily wash for children, and anyone who prefers fragrance free skincare. It is simple enough for daily full body use and gentle enough to double as a face or hand soap.
One minor consideration is that the unscented, low suds formula may feel less luxurious to users who expect heavy foam or fragranced aromatics, and the 4 ounce bars will need frequent replacement in very large households.
Overall I recommend Basis Sensitive Skin Bar for anyone needing a reliable, moisturizing, fragrance free bar that calms and protects delicate skin; it delivers everyday comfort without unnecessary additives.
Pros
- Fragrance-free formula reduces irritation for sensitive skin.
- Free from parabens and phthalates for gentler daily use.
- Plant-derived cleansers remove dirt effectively without harshness.
- Dermatologist-tested and 99.44% pure for trusted mildness.
- Suitable for whole family, ages three and up.
Cons
- Unscented formula may not satisfy users who prefer scented soaps.
- Bars no longer float, unlike the classic Ivory experience.
- Individual bars are 3.17 oz, smaller than some family bars.
I was surprised how gentle and effective this classic soap felt on my skin. Ivory Sensitive Bar Soap stands out for its simplicity and family friendly formula.
After using it for a week I appreciated the Fragrance Free approach because there was no irritation or interfering scent when layering lotion or sunscreen. The Plant-Based Cleanser cleans without stripping, so my skin felt clean but not tight, which is especially welcome after showers or hand washing multiple times a day.
The bar is 99.44% Pure and dermatologist tested, a nice reassurance for sensitive skin and parents introducing soap to children ages three and up. Ivory is also Made Without Parabens, phthalates, or heavy perfumes, which reduces exposure to unnecessary additives and simplifies a daily routine.
This 3.17 ounce bar in a 10 count pack is practical for families or anyone who likes a basic reliable soap at a good price point. It lathers adequately, rinses clean, and works on all skin types from oily to dry.
One minor consideration is that the bars have a very mild sheen and no scent, so if you prefer aromatic bathing or rich foamy lather you may miss that sensory element.
Overall I recommend Ivory Sensitive Bar Soap for households seeking a tried and true, gentle cleanser that focuses on purity and practicality without unnecessary extras.
Which ingredients actually trigger flares — and which ones help dry, eczema-prone skin
If you’re searching for the Best Bar Soap Dry Skin can tolerate, the ingredient list is where to start. Common irritants to avoid in bars include surfactants like sodium lauryl sulfate (SLS) or sodium laureth sulfate (SLES), which typically appear as “sodium lauryl sulfate” or “sodium laureth sulfate” on the label and are known for stripping oils. Synthetic fragrances are often listed simply as “fragrance” or “parfum” and can contain dozens of irritants; certain essential oils (tea tree, lavender, citrus oils) are listed by name and can provoke reactions in sensitive people. High-alkaline products may be labeled as “soap” with saponified oils and show high pH on packaging or in product Q&A — those are more likely to leave skin tight and reactive.
Look instead for moisturizing and barrier-repairing ingredients. Glycerin is a humectant that draws water into skin; shea butter and plant-derived fatty acids provide emollient smoothing; ceramides restore the skin’s lipid barrier; and petrolatum or other occlusives help lock moisture in after washing. When these appear near the top of an ingredients list, the bar is more likely to reduce post-wash tightness and flaking.
It helps to understand the basic chemistry: true soap bars are produced by saponifying fats and alkali—effective cleansers but usually higher pH, which can dry fragile skin. Syndet bars, short for synthetic detergent bars, use milder surfactants (listed as sodium cocoyl isethionate, sodium lauroyl sarcosinate, etc.) and are formulated closer to skin’s natural pH, so they’re often gentler for eczema-prone or chronically dry skin.
Label language can be confusing. “Unscented” often means masking fragrance was used to neutralize odor; “fragrance-free” means no fragrance ingredients were added. Claims like “dermatologist-recommended” or “dermatologist-tested” are marketing unless they point to a clinical study or specify testing results—look for phrases such as “clinically tested for sensitive skin,” “non-irritating,” or a reference to the study size or outcomes. “pH-balanced” is useful, but ideally the packaging should state the pH number or note testing on sensitive skin.
Before committing to a full bar, patch test any new formula. Try a small amount on the inner forearm, leave it uncovered, and wait 48–72 hours for delayed reactions. Red-flag ingredients for people with eczema or known botanical sensitivities include lanolin, methylisothiazolinone (MI), propylene glycol (for some), and concentrated essential oils—avoid these if you’ve reacted in the past. Careful label reading is the single best habit in finding the Best Bar Soap Dry Skin will tolerate.
How to use a bar so it adds moisture instead of stripping it
Technique matters almost as much as ingredients. Use lukewarm water rather than hot, keep showers brief, and avoid vigorous scrubbing. Lather the bar in your hands or on a soft washcloth and apply gently—rubbing with a loofah or harsh brush increases friction and worsens dryness. For most people a light lather and a quick rinse remove dirt without removing too much of the skin’s natural oils.
Timing after washing is crucial: apply a cream or ointment within three minutes while skin is still damp to lock in hydration. For everyday dryness, a thicker cream works well; for severely dry or eczema-prone skin, an ointment or petrolatum-based product will seal moisture most effectively. Think “cream for maintenance, ointment for repair.”
Face and body needs can differ. Bars labeled non-comedogenic and fragrance-free are usually safe for facial use, but if you have acne or are using prescription topical treatments, a separate mild facial cleanser is often wiser. Avoid fragrance, heavy oils, or thick butters on acne-prone facial skin unless you know they won’t clog pores.
Care for the bar itself to preserve moisture delivery and longevity: store bars on draining soap dishes or slotted holders so they dry between uses, never let them sit in standing water, and cut large bars into smaller pieces to reduce waste. During active flares, pause non-prescription cleansing bars and follow your healthcare provider’s guidance—many dermatologists recommend a short course of a medicated cleanser or just water plus a prescribed topical during severe flares. For seniors with limited mobility, choose larger, easy-grip bars or bars paired with a stable soap holder within arm’s reach to reduce bending and fumbling.
Getting the best value and practical features for families, seniors, and eco buyers
Comparing true cost means thinking beyond the sticker price. Calculate price-per-use by dividing cost by expected bar life: harder bars typically last longer. Ingredient ratios matter—formulas with higher free oils and butters are often softer and can dissolve faster, while bars with hardness additives or higher saturated fat content will be firmer and more economical over time.
For families, availability and authenticity matter. Choose widely available, trusted brands and verify Amazon or third-party listings by checking seller names, packaging photos, and customer reviews. Listings marked “sold by [manufacturer] and fulfilled by Amazon” reduce the risk of counterfeit or repackaged goods.
Eco shoppers should look for genuine low-waste packaging—paper wrap or recyclable boxes and transparent sourcing statements. Beware of “natural” handmade bars that lack added humectants like glycerin or contain high concentrations of essential oils; these can be drying despite natural claims. Honest brands will list full ingredient declarations and, ideally, explain sourcing or biodegradability on the package or website.
Practical features for seniors and multi-person households include non-slip shapes, larger bars or multi-packs, low-residue formulas that rinse clean, and storage solutions (stackable dishes, wall-mounted holders) to reduce soggy bars and waste. Consider whether a pricier dermatologist-formulated bar is worth it: choose the more expensive option when you need proven moisturization, barrier-support ingredients, or clinical testing; opt for a budget-friendly everyday bar when your household needs durability and cost-efficiency.
Final picks by need — which features to prioritize depending on your situation
Use this short buying checklist to narrow choices for the Best Bar Soap Dry Skin needs you have. Below are quick, practical priorities depending on your situation and a simple trial approach so you don’t end up with a full pack that doesn’t work.
- Sensitive-skin or eczema-prone: Must-haves include no SLS/SLES, no fragrance, presence of humectants (glycerin), barrier lipids (ceramides or fatty acids), and a pH-friendly/syndet formulation. Recommended trial approach: buy one bar, patch test on inner forearm for 48–72 hours, then try on a small body area before full use.
- Budget-conscious family shopper: Accept tradeoffs like multipacks and slightly more alkaline formulas for better cost-per-use. Stretch value by cutting bars into pieces, storing on draining dishes, and assigning bars to individual family members to minimize cross-contamination and waste.
- Eco-conscious buyer: Prioritize bars with clear ingredient transparency, plant oils balanced with added humectants (glycerin), minimal or recyclable packaging, and limited essential oils. Avoid high-alkaline handmade bars that lack added moisturizing actives.
- Older adults / seniors: Favor bars with high occlusive content or pair bars with a readily available ointment. Choose easy-grip or larger bars, low-residue formulas for easier rinsing, and caregiver-friendly packaging. If mobility or skin fragility is significant, consider a lotion or wash-without-rinse alternative instead of a bar.
Quick decision flow — two questions to pick a bar now: (1) Is sensitivity or active eczema your top priority? If yes, choose a fragrance-free, syndet bar with glycerin/ceramides. (2) If not, is price/availability or ethical sourcing the tie-breaker? If price, pick a hard, long-lasting bar; if ethics, pick a transparent, low-waste formulation that includes humectants.
Affiliate disclosure and editorial notes
This article contains affiliate links. As an Amazon Associate I earn from qualifying purchases at no extra cost to you. Our product suggestions are based on the feature criteria described above—sensitivity, moisturization, and value—and we test and evaluate products against those standards. This is editorial content; for medical advice about eczema or severe dermatitis, please consult a dermatologist. If you experience an allergic reaction or a product performs poorly, please report it so recommendations can be updated.